A trusted real estate brand, seen far more often.

01

The brief

Real estate runs on trust. The team needed a consistent, professional presence that shows up every week and gives people a simple next step: book a call.

02

The approach

Every post follows the same structure: a hook that stops the scroll, value the reader can use, and one clear call to action that leads to booking.

• Brand teal and bold Montserrat on every graphic, so the feed is instantly recognisable
• A clean, professional voice with no emojis
• Calendly as the one call to action across posts

03

What I made

A steady mix across four platforms, planned in a monthly content calendar: - Just listed and coming soon posts and reels for new homes, including waterfront properties - Weekly market updates in Southern Maryland - Seller and buyer tips, such as pricing, listing prep and what buyers notice first - Local content about life in Southern Maryland, and for military families moving in during PCS season - Short videos made for Facebook and Instagram Reels and TikTok

04

The results

From January 1 to June 10, 2026, the team published 304 posts across its four platforms, up 101% on the previous period. Impressions rose 227% to 60.9K and interactions rose 351% to 2,305. Facebook did the most work, with 39.7K impressions (up 253%) and 1,770 interactions. The team now has 2,010 followers across the four platforms.

The strongest posts were new-listing content: one waterfront listing reached 6,503 impressions on Facebook, and a listing reel reached 1,771 video views.